the bookcase for tolerance

my role → concepting & copywriting

Anne Frank House

the holocaust didn’t start in auschwitz or bergen-belsen. it started with intolerance, was followed by acts of exclusion, discrimination and persecution – culminating in the murder of millions. unfortunately, manifestations of antisemitism and other forms of discrimination are still impacting lives. the project “The Bookcase for Tolerance” uses the power of personal testimonials to educate people, in order to influence their attitude and their behaviour towards those considered to be ‘different’ – so we can all live in a more tolerant world.

Special thanks to Mees, Majd, Dalit and Kuei.

Credits: Agency: INNOCEAN Berlin / AR App Development: Media.Monks / Music Composition: Massive Music / Director Teaser film: Johan Kramer / Voice teaser film: Elliot Page / Director Films: Ted Alkemade / All still photography: Yvette de Wit / Photography folders: Sven Shrader / PR & Activation: Hagens PR & Strategy.