Cerveza Creola
My role → Founder and Creative Director
Personal project →
The time I founded a craft brewery
Creola sat at the crossroad between art, beer and Venezuelan street culture. A creative craft brewery that I founded and led for 4 years amidst the most disastrous economic downfall the country has seen. I got the chance to build a brand from the ground up that became a reference in the market—a journey that I treated like a blank canvas and witnessed many collaborations, events and, of course, a lot of good beer.
The branding of Creola was commissioned to NY-based brand designer, illustrator and friend Oscar Bastidas, who did a brilliant job at bringing to life what was on our minds.
Collaborations were a big thing for us. We were lucky to work with many artists, photographers and brands to bring up the core message of Creola.
Just to name a few:
@riimorvay
@burnerwong
@williedevilletv
@imfpluss
@animaltropikal
@delrayo.store
@hersheyshore
@alvarocamachophoto
Press:
– AIGA
– Grits and Grids
– Luster Magazine
– The One Show
– Esnob Gourmet
– Packaging Design Served on Behance
– Brading Elements: LOGOS 4 by Sendpoints Publishing
