power your world

my role → concepting & copywriting


“Power your world” is a digital series that puts the power of the innovative Hyundai IONIQ 5 into the hands of artists and creators in remote locations. We first explored the art world with Philipp Frank’s stunning visuals in a German forest. Then, we tapped into the music scene with a special music performance on the cliffs of the Portuguese coast with up-and-coming producer and DJ, Sofia Kourtesis.

Special thanks to Philipp and Sofia.


Credits: Agency: INNOCEAN Berlin / AR App Development: Media.Monks / Music Composition: Massive Music / Director Teaser film: Johan Kramer / Voice teaser film: Elliot Page / Director Films: Ted Alkemade / All still photography: Yvette de Wit / Photography folders: Sven Shrader / PR & Activation: Hagens PR & Strategy.