for some people, the way to work isn’t a way. it’s a lap. they believe there’s more to driving than just going from a to b. so when hyundai n – the high-performance division of hyundai – briefed us to reposition their brand globally while launching five new models, we knew this n spirit had to be our northern star. our challenge: to not only talk to their current petrol-head fanbase, but also to those who never just do things for the sake of getting it done. those who go all the way, with gusto. that’s when “never just drive” was born.